Based on the aggregated intelligence of 180,000-plus investors participating in Motley Fool CAPS, the Fool's free investing community, cigarette specialist Lorillard (NYSE: LO) has earned a respected four-star ranking.

With that in mind, let's take a closer look at Lorillard's business and see what CAPS investors are saying about the stock right now.

Lorillard facts

Headquarters (Founded)

Greensboro, N.C. (1760)

Market Cap

$15.3 billion

Industry

Tobacco

Trailing-12-Month Revenue

$4.3 billion

Management

Chairman/CEO Murray Kessler

CFO David Taylor

Return on Capital (Average, Past 3 Years)

82.1%

Cash/Debt

$1.15 billion / $1.8 billion

Dividend Yield

4.7%

Competitors

Altria (NYSE: MO)

Reynolds American (NYSE: RAI)

Sources: Capital IQ (a division of Standard & Poor's) and Motley Fool CAPS.

On CAPS, 94% of the 341 members who have rated Lorillard believe the stock will outperform the S&P 500 going forward. These bulls include HunkaChunk and YM7820.  

Just last month, HunkaChunk listed a few of Lorillard's positives: "Cash rich, stable dividend, smallest player so largest potential for growth."

Over the past three years, in fact, Lorillard has grown its top line at a solid rate of 9% annually. That's faster than other tobacco plays such as Altria (2%) and Philip Morris International (NYSE: PM) (6%), let alone Reynolds' average revenue decline of 1%.

CAPS member YM7820 elaborates on the Lorillard bull case:

Cigarettes cost 1c to make, and sell for about 50c with minimal overhead cost. Combined with its addictiveness, that makes for a nice business model. Keep sending me cash ... much better than a savings account. Not worried about litigation, getting rid of cigarettes is almost as impossible as getting rid of oil, gambling, or prostitution. If only they could push Newport internationally.

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