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Why Companies Split Stock

http://www.fool.com/investing/general/2004/05/27/why-companies-split-stock.aspx

Motley Fool Staff
May 27, 2004

Stock splits get many investors all excited, but in many ways they're really non-events. One reason companies split shares is so that the price will remain psychologically appealing. Reducing a stock's price makes some investors think (incorrectly)