Ford's Electric-Car Gamblehttp://www.fool.com/investing/general/2010/11/20/fords-electric-car-gamble.aspx John Rosevear
November 20, 2010
Ford (NYSE: F ) released some details about the launch of its upcoming Focus Electric the other day, and for better or worse, the Blue Oval is taking a somewhat tentative approach to joining the electric-car maybe-revolution.
Ford says that the Focus Electric, an all-electric version of the brand-spankin'-new Focus compact, won't debut until late 2011, nearly a year after Nissan's Leaf makes its appearance on these shores. And even then, sales of the electrified Ford will be limited to several urban markets.
For a company that has pushed forward so aggressively in recent years, one that strives to be seen as an environmentally aware innovator, late 2011 seems a bit late to the party. Is it wise for Ford to wait?