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The Curious Case of the Netflix Button

Anders Bylund
January 4, 2011

Don't look now, but Netflix (Nasdaq: NFLX  ) just pulled a page out of the Google (Nasdaq: GOOG  ) playbook. Specifically, the movie maven is copying a move that paved the way for Android phones to invade the smartphone market en masse. It's a proven icebreaker between service companies and lethargic consumers, and it's all about convenience.

Just as Google started putting Google-branded search buttons on semi-smartphones from Motorola</