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Thank You, Steve Ballmer

Tim Beyers
May 23, 2011

Social search had been on my mind for two and a half years now. Back then, I expected Google (Nasdaq: GOOG  ) to buy Twitter and use the microblogger's conversational technology to transform search. Microsoft (Nasdaq: MSFT  ) couldn't remain idle, I argued, calling on CEO Steve Ballmer to make a bid for Twitter before it was too late.

"When it comes to search, it's important to understand the sources to which we ascribe value. Friends are more valuable to us than strangers, but strangers also have value. Social networks have seen to that by providing a mechanism for indexing groupthink [and] Twitter aggregat