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An Open Letter to Reed Hastings

Brian Stoffel
July 17, 2011

Dear Mr. Hastings,

You, sir, are a brilliant businessman.

As a customer, I have used and loved your Netflix (Nasdaq: NFLX  ) service for years. As an investor, I have bought and profited from your shares beyond what I could have ever hoped for. I have every intention of continuing to use your service, and to hold your shares.

Now that we've established that I'm on your side, I was hoping we could have a difficult conversation -- because this is what friends do for each other.

Customer delight
Though I wasn't there for the company's birth, the story of Netflix's conception is well known. You returned a movie late to Blockbuster, paid a ridiculous late fee, and thought to yourself, "There ha