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Majesco Wants to Have a Ball

Rick Aristotle Munarriz
June 12, 2012

Majesco Entertainment (Nasdaq: COOL  ) knows that it has to do better.

The video game publisher posted uninspiring quarterly results last night. Revenue slipped 5% to $30.4 million, though that's better than the nearly 7% slide that analysts were expecting. Adjusted earnings, on the other hand, fell to $0.07 a share, short of both the $0.13 a share it served up a year earlier and the $0.08 a share that Wall Street was targeting.

Putting out video games is a lumpy business ripe for longer comparative periods. Releases get shuffled about, and even a modest hit for a company as small as Majesco can be material. Revenue has actually moved 20% higher through the first six months of fiscal 2012, though profitability has gone the other way.

Consumers know Majesco for its kid-friendly Cooking Mama handheld games and its licensed Zumba Fitness console line that has sold more than 7 million copies, leading Majesco to claim that it's the second-best-selling fitness franchise in the video game business.

However, the company's future may lie in thinking outside of the Wii and Xbox. Last month the company rolled out Mini Putt Park on Facebook (Nasdaq: FB