5 Stocks, 5 Competing Tablet Strategieshttp://www.fool.com/investing/general/2012/07/10/5-stocks-5-competing-tablet-strategies.aspx Tamara Rutter
July 10, 2012
Mobile devices are taking over the world. This digital frontier is being fueled by a growing demand for tablets of every shape and size. Apple (Nasdaq: AAPL ) , the most valuable company on the planet, may have popularized tablet devices, but it's no longer the lone ranger in the space. Let's take a closer look at today's leaders in mobile computing and see which stocks are likely to come out on top in the second half of 2012.
The remainder of the year is shaping up to be one of next-generation products. Word on the street that Apple plans to release a smaller version of its popular iPad emphasizes its push to better compete with cheaper devices such as Amazon.com's (Nasdaq: AMZN ) Kindle Fire and Barnes & Noble's (NYSE: BKS ) Nook.
Mini-devices with massive appeal
That's a bold assertion, considering Apple already claims 68% of the tablet market. If the rumors are true, the new iPad Mini will help Apple maintain its firm grip on the market. Still, Apple isn't the only one with next-generation products on the horizon.
Shiny and new
True, at $199 apiece, Amazon's Fire would still be less expensive than the rumored $299 price tag of the iPad mini. However, I think people will be willing to pay an extra $100 for an iPad over a Kindle -- in part because of the way Apple markets the device as a multipurpose product rather than solely a media player or e-reader.
I suspect that with both Amazon and Apple releasing improved models of their popular devices, Barnes & Noble's Nook Color will be left in the dust. Meanwhile, two of technology's other biggest names, Google (Nasdaq: GOOG ) and Microsoft (Nasdaq: MSFT ) , have also entered the market with rival tablet products.
Crowding the market
The move is particularly important for Microsoft, as the company has struggled to gain a solid footing in the mobile market. Because of the strength of its Windo