The Motley Fool Previous Page

What the Future Holds for Tesla Motors

Tamara Rutter
July 16, 2012

Electric-car maker Tesla Motors (Nasdaq: TSLA  ) is making its mark on the auto industry. Growing demand for the company's gas-free vehicles paints a rosy picture. Still, there are key developments that stock investors should be mindful of as we round out the year. Tracking where a company has been is a good guide for the future. With that in mind, let's take a closer look at Tesla's achievements thus far and what shareholders can expect going forward.

Charging into the future
The clean-energy start-up's successful debut of its seven-passenger Model S sedan last month marked a turning point in auto history. Thanks to Tesla, fervent environmentalists are no longer the only ones getting behind the wheel of electric vehicles.

Its new zero-emission car continues to collect rave reviews from industry experts and auto enthusiasts alike. The praise is well-deserved, considering the odds have been stacked against Tesla from the beginning. Luckily, the company's first mainstream car is more than living up to the hype.

In fact, according to one review by The Wall Street Journal, "The Model S is the most impressive feat of American industrial engineering since, well, a couple of months ago, when Mr. Musk's SpaceX successfully launched and recovered a spacecraft that rendezvoused with the international space station."

Not only did Tesla CEO Elon Musk set out to create the best electric vehicle ever built, but also the best performance sedan on earth. And if initial reviews are any indication, the Tesla team certainly delivered on that promise.

For those who prefer life in the fast lane, the top-of-the-line version of the new all-electric S series hits 60 mph in 4.4 seconds. Indeed, Tesla is one of the industry leaders in terms of miles-per-charge, with the most expensive Model S capable of traveling up to 300 miles without recharging.

Competing EVs crowd the highways
Tesla is also defying another sticking point for electric vehicles: design. Unlike competing electric cars, the Model S doesn't resemble a glorified golf cart. Even the newest EVs from major automakers, including Ford (NYSE: F  ) and General Motors (NYSE: GM  ) , can't keep up. The 2012 electric Ford Focus, for example, tops out at 84 mph and has a range of just 100 miles between charges.

On the other hand, GM's updated Chevy Volt is finally getting buzz-worthy press, thanks to an aggressive marketing campaign. While the hybrid vehicle only gets 40 miles on a single electric charge, it also has a backup gas generator. The reason I mention this is that crossovers and hybrids are helping to ease the transition to 100% electric options like Tesla's Model S and its upcoming SUV, the Model X.

Revolutionizing the game
In January I wrote an article about Tesla titled "A Stock to Beat the Odds in 2012." Management has since accomplished many of the goals it set at the start of the year. Today, I believe mass EV production is well within Tesla's grasp.

It's telling that the company has successfully navigated the heavy costs that come with building a world-class c