Green Mountain Pitches a Lemonade Standhttp://www.fool.com/investing/general/2012/08/22/green-mountain-pitches-a-lemonade-stand.aspx Rick Aristotle Munarriz
August 22, 2012
When life gives you lemons -- and Green Mountain Coffee Roasters (Nasdaq: GMCR ) shareholders have seen plenty of those over the past year -- you make lemonade.
Today the company behind the Keurig one-cup brewing platform is rolling out K-Cup packs that crank out lemonade.
Lemonade by Green Mountain Naturals portion packs use the same brewing platform that millions of Keurig owners enjoy daily. The difference here is that the warm brewed lemonade is dispensed into a cup of ice.
Green Mountain has been rolling out java-based Brew Over Ice K-Cups to cash in on the iced coffee trend, but now it's going for something a little more traditional as the warm summer weather calls for refreshing beverages.
The only surprise here is that Green Mountain didn't take a page out of SodaStream's (Nasdaq: SODA