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Why Green Mountain Coffee Roasters' Shares Jumped

Sean Williams
September 7, 2012

Although we don't believe in timing the market or panicking over market movements, we do like to keep an eye on big changes -- just in case they're material to our investing thesis.

What: Shares of coffee maker and premium coffee retailer Green Mountain Coffee Roasters (Nasdaq: GMCR  ) popped as much as 13% following optimistic notes from two brokerage firms.

So what: Earlier today, Lazard Capital initiated coverage on Green Mountain with a buy rating and a $39 price target. The covering analyst, Matthew