Green Mountain Bets $50 Against Verismohttp://www.fool.com/investing/general/2012/09/28/green-mountain-bets-50-against-verismo-.aspx Rick Aristotle Munarriz
September 28, 2012
It's sure getting a lot cheaper to own a Keurig these days.
Green Mountain Coffee Roasters (Nasdaq: GMCR ) is now offering mail-in rebates to buyers of its single-serve brewers. Between now and Oct. 28, buyers of Keurig brewers can get at least $20 back on their purchases. The rebates stretch all the way up to $50 for Green Mountain's higher-end Keurig VUE java makers.
It's not a coincidence that this month-long promotion just happens to be taking place as Starbucks (Nasdaq: SBUX ) rolls out