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Green Mountain Bets $50 Against Verismo

Rick Aristotle Munarriz
September 28, 2012

It's sure getting a lot cheaper to own a Keurig these days.

Green Mountain Coffee Roasters (Nasdaq: GMCR  ) is now offering mail-in rebates to buyers of its single-serve brewers. Between now and Oct. 28, buyers of Keurig brewers can get at least $20 back on their purchases. The rebates stretch all the way up to $50 for Green Mountain's higher-end Keurig VUE java makers.

It's not a coincidence that this month-long promotion just happens to be taking place as Starbucks (Nasdaq: SBUX  ) rolls out