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New Oriental Education Schools the Market

Rich Duprey
October 1, 2012

Editors' note: An earlier version of this story incorrectly stated that TAL is under an SEC investigation. The Fool regrets the error.

There are one-hit wonders, and then there are those stocks for which the initial big move is only a preview for even bigger and better gains to come.

Chinese test-prep provider New Oriental Education (NYSE: EDU  ) jumped 25% over the past month, far surpassing the 2.4% gain by the broad market index. As an SEC investigation moves forward, analysts think there is the possibility it's got potential for even greater gains.

New Oriental Education snapshot

Market Cap $640 million
Revenues, TTM $772 million
1-Yr. Stock Return 31.6%
Return on Investment 21.0%
Est. 5-Yr. EPS Growth 20.8%
Dividend & Yield N/A
Recent Price $16.67
CAPS Rating *

Source: N/A = not available; EDU does not pay a dividend.

A mighty temblor
The test-prep specialist saw shares tumble in July after short-selling outfit Muddy Waters, which has targeted a number of fraudulent Chinese shops, said its business operations were not what they said they were. Contrary to management's assertions, New Oriental has a franchise structure that operates for the profit of insiders and to the detriment of shareholders.

That happened just the day after New Oriental said the SEC was investigating it over whether there is a sufficient basis for the consolidation of Beijing New Oriental Education & Technology (Group) Co., a variable interest entity of the parent and its wholly owned subsidiaries, into its consolidated financial statements. That's the entity Muddy Waters accused of being a fraud. The stock lost more than 50% of its value with the one-two punches.

Although there hasn't been any further allegations or developments out of New Oriental, industry rival Ambow Education (Nasdaq: AMBO  ) was recently accused of exaggerating staff training results, and the school's registrations with regulators were incomplete. This wasn't a short seller making the charge, but rather China's state television, and it lost half its value. TAL Education was contacted by the NYSE after it noted unusual activity in its stock; it lost a third of its value.

Getting left back
It wasn't just Chinese educators under the gun -- and microscope. Bridgepoint Education (NYSE: BPI  ) became the subject of numerous class action lawsuits after it was denied accreditation amid various ope