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Why True Religion Apparel Is a Win-Win for Investors Right Now

Sean Williams
October 11, 2012

Yesterday was both a vindicating moment for me as a longtime supporter of True Religion Apparel (Nasdaq: TRLG  ) and yet also a sad moment, as the company announced the hiring of Guggenheim Securities as its financial advisor and Greenberg Traurig as its legal counsel to assess buyout interest in the company.

The way I see it, True Religion has now set up its current shareholders for success no matter which path it follows. Allow me to quickly take you through a few scenarios and I'll show you why I feel that True Religion offers investors promising returns, even after yesterday's 22% pop.

Let's pretend True Religion gets purchased...
I was going through a myriad of different possible purchasing companies yesterday shortly after the news release, but discovered that my Foolish colleague Andrew Marder beat me to the punch and has already offered up his choices on potential suitors.

My initial thoughts focused on Guess? (NYSE: GES  ) as the suitor since it's focusing on brand expansion internationally and likely wouldn't mind inheriting True Religion's well-known brand within the United States. In its most recent quarter, Guess?'s sales actually dipped 3% in the U.S., so True Religion could give the company better selection and brand definition. However, Guess? has also pigeon-holed itself into a certain price range that True Religion simply doesn't fit into.

VF Corp. (NYSE: VFC  ) was another company that came to mind. Since some of its brands are largely denim-based, VF would be a logical choice to purchase True Religion since it understands the customer True Religion caters to. It also doesn't hurt that True Religion's balance sheet is debt free and rife with $160 million in cash. Perhaps the only deterrent here is VF's already high debt load.

Personally, I see private-equity as the most likely buyer since True Religion really operates within its own price and fashion niche. That's great news for investors because private-equity is likely going to be willing to pay more than one of True Religion's peers, and its uniqueness should only enhance a final buyout price.

Now let's pretend True Religion stays independent...
Even if the fairy-tale ending that True Religion gets purchased by a third-party doesn't come true, the company is still set up for future success.

First, consider that True Religion is