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Sustaining a Strong Brand Is Not Easy

Rex Moore
November 27, 2012

If you follow Chipotle (NYSE: CMG  ) , you've probably heard about its ShopHouse concept, an Asian restaurant built on the Chipotle model. After 14 months, the company is ready to open up two more of these stores. Rex Moore visited the Washington, D.C., location and talked with the man responsible for the ShopHouse idea. In this sixth video of our multipart series, find out one of the biggest challenges management faces in staying true to the Chipotle brand. (See all parts of the series linked below the video.) 

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