Why I Just Bought Shares of Whole Foodshttp://www.fool.com/investing/general/2012/11/28/why-i-just-bought-shares-of-whole-foods.aspx John Grgurich
November 28, 2012
I haven't the foggiest what took me so long, but I finally just bought my first shares in Whole Foods Market(NASDAQ: WFM), one of my favorite companies when it comes to two critical investing filters: long-term performance and corporate social responsibility.
Responsible to the core
But for some companies CSR goes much deeper, to the very core of the enterprise. Whole Foods is just such an enterprise. Since the first Whole Foods opened in Austin, Texas, in 1978, the company has sought a genuine balance between profit and social responsibility.
One of the first things you see when you visit the Company Info page of Whole Foods' website is the description of the company as "mission-driven." That mission is to "seek out the finest natural and organic foods available, maintain the strictest quality standards in the industry, and have an unshakeable commitment to sustainable agriculture." Above and beyond that, you'll also find some very specific socially responsible missions Whole Foods has chosen to undertake: