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Chipotle: Lessons Learned From ShopHouse Mistakes

Rex Moore
December 4, 2012

If you follow Chipotle  (NYSE: CMG  ) , you've probably heard about its ShopHouse concept, an Asian restaurant built on the Chipotle model. After 14 months, the company is ready to open up two more of these stores. Rex Moore visited the Washington, D.C., location and talked with the man responsible for the ShopHouse idea. In this installment of our multipart series, Tim Wildin discusses mistakes that were made -- and corrected -- before expansion plans were completed. (See all parts of the series linked below the video.)

Chipotle's stock price has been under pressure lately. Hedge fund manager David Einhorn contends not only that Yum! Brands' new Taco Bell menu poses a threat, but also that the burrito king is overvalued. Indeed, competitors as diverse as Wendy's (Nasdaq: WEN