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2013 Is a Crucial Year for GM

Michael B. Lewis
December 15, 2012

This week, General Motors (NYSE: GM) revealed its 2014 model year truck lineup. It's a big moment for the auto manufacturer, which is still largely owned by the United States Treasury. The company hasn't been the top seller of trucks in the U.S. for a long time -- competitor Ford (NYSE: F) has been the sales leader for the past 35 years. So this marks a big chapter for the company, and the first major test of the new and improved GM. Let's take a look and see what early reports are saying about the new cornerstone of General Motors' platform.

Is bigger still better?
For a long time in the truck business, the name of the game has been "bigger is better." But as the financial crisis struck, and with gas prices remaining far higher than they were 10 years ago, we saw what happens when the famous mantra proves to be false.

For GM's new pickups, though, it looks like it's back to business as usual. The burly trucks are bigger and faster than ever before, with more towing ability and, supposedly, more efficiency.

Big step
It is the first major redesign of the Silverados and Sierras since 2006, long eclipsed by updates to Ford's best selling F-150. In 2011, the two trucks made up for nearly a quarter  of GM's sales, so this redesign is much more than a press release. The success of these trucks is also weighing heavily on the minds of the United States Treasury, which is looking for an exit, preferably a profitable one, to the remainder of its $50 billion bailout in the automaker during the depths of the financial crisis. This was an encourag