Microsoft Surface Pro Dazzles Despite Naysayershttp://www.fool.com/investing/general/2013/02/11/microsoft-surface-pro-dazzles-despite-naysayers.aspx Doug Ehrman
February 11, 2013
If one of Microsoft's (NASDAQ: MSFT) goals in entering the consumer electronics space was to emulate Apple (NASDAQ: AAPL), there is one area in which it is already succeeding: The polarization between those who are fans and those who are not is palpable. Apple fans have long accused critics of being jealous if not purely ignorant, while non-fans consider any positive comment on Apple to be the drivel of sycophants. Responses to Apple products, both those that are well-reasoned and those that are not, contain intense emotion.
Microsoft's new release evokes exactly this type of division in opinion. Based on this article's headline, you know which camp I fall into, but the critics' complaints are not completely lacking in merit. While so much of what the Surface Pro does is achieved in a way that has never really been attempted before, concerns over battery life and what the device is not are worth consideration. Ultimately, I think the new device has the potential to be a game changer despite its flaws and should be a catalyst for the stock.
Pros of the Surface Pro
While I am more than willing to acknowledge that this may be an overly positive take on Microsoft's new device, Evangelho is dead on in characterizing the Surface Pro as more than a tablet. The new device can function as full laptop when the additional keyboard is added, it has stellar graphics that can be utilized to run full Windows versions of top games, and its ability to multitask is everything you could ask for in a device aimed at taking the place of two.
In fact, the Surface Pro has been so well received that the 128 GB version is already sold out online. The fact that the smaller-capacity one is still available might be a sign that heavy business users are opting for the larger capacity for the extra $100, but more likely it is a response to the heavy capacity needs of the OS and basic productivity suite. The larger version allows you to install all of this and still have enough room to operate with some efficiency to meet storage needs.
Cons of the Surface Pro