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Should You Buy J Sainsbury Today?

Royston Wild
March 27, 2013

LONDON -- Shares in supermarket heavyweight J Sainsbury (LSE: SBRY) (NASDAQOTH: JSAIY) have leapt higher in recent weeks, spiking more than 16% from mid-January's multimonth lows to recent highs around 375 pence -- the loftiest price in almost two years.

Sainsbury's continues to grab market share from its main rivals, particularly other London-listed plays Tesco and Wm. Morrison, which is crucial during tough times for Britain's retailers. And I expect the firm to ring up accelerating sales momentum over the long term, bolstered by new store openings, surging activity at its online and "convenience" businesses, and rising demand for its non-edible products. Fu