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Pay More at Penney's now, and Pay Less Later

Rich Duprey
March 28, 2013

In theory, J.C. Penney (NYSE: JCP) CEO Ron Johnson had the right idea. He eschewed the false marketing strategy that retailers employ of marking up their prices so they can discount them later on and claim, "We're having a sale!" He figured that in rough economic times, the low-price-everyday policy that's served Wal-Mart so w