These Top-20 CEOs Give You an Investing Edgehttp://www.fool.com/investing/general/2013/03/28/these-top-20-ceos-give-you-an-investing-edge.aspx Brian Stoffel
March 28, 2013
Once you get the hang of it, it's pretty easy to dissect balance sheets, income, and cash flow statements. This is the first step in getting your feet wet in the investment world.
But it doesn't stop there. If we were to base investing decisions solely on what we read in these statements, that would be akin to picking a significant other based solely on their Facebook profile -- to many, it just doesn't make sense to avoid real-life interaction.
Investigating these "soft" aspects of a company is important for investors. And although we can't capture all of the intangibles of a company in one article, Glassdoor.com -- a website that collects employee sentiment for companies across the world -- recently came out with a list that could help: The Top CEOs of 2013.
Below are the CEOs rated No. 20 through No. 16. Read below and I'll give some more detail, and at the end, offer up a special premium report on one of these five.
No. 20: Intuit (NASDAQ: INTU)
Smith, who has been with the company since 2003, also has experience managing the other side of Intuit's business: From 2006 until he became CEO in 2008, he was a general manager in Intuit's small businesses division, which offers Quicken accounting products to more than 7 million small companies.
Smith believes that Intuit's strategy moving forward will be three-pronged: penetrating deeper into traditional tax and small business markets, focusing on emerging markets, and generating a greater mix of services.
Apparently, Intuit employees tend to agree with this blueprint, as 91% approve of the job he's doing.
No. 19: NetApp (NASDAQ: NTAP)
Under Georgens tenure, NetApp increased revenue 59% between 2010 and 2012, with net income increasing by 51% over the same time frame. Georgens has stated that these growth rates aren't from focusing on a specific dollar target or worrying about macro issues, but rather by looking to gain "a point, a point-and-a-half a share every year." The plan seems to be working, and Georgens' employees appreciate that, giving him a 91% approval rating.
No. 18: Intel (NASDAQ: INTC)
Otellini has been with the company since 1974, working his way up through the ranks. Though the company had a fairly dominant position in the PC market, that market has been stagnating, leading many to wonder if Intel was late to the game in mobile computing.
Apparently, employees at the company have faith that Otellini and Intel will find a way to become just as relevant in the mobile market, as 91% currently approve of the job he's doing. Incidentally, the company was ranked the 31st best place to work in America in 2013 by Glassdoor.
It's important to note, however, that Otellini is set to retire in May. His replacement has yet to be announced, and investors need to take that into consideration in weighing the strengths of the company.
No. 17: American Express (NYSE: AXP)
Although both Visa and MasterCard experienced more growth over