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How J.C. Penney Is Killing Itself

Brendan Byrnes
March 31, 2013

In the following video, we speak with Roger Martin, strategy expert and dean of the Rotman School of Management at the University of Toronto. We discuss what Martin believes is J.C. Penney's fundamental strategic flaw, the fact that it's competing against itself with the new "store within a store" concept, and why he believes the company is doomed to fail.

A transcript follows the video.

The full interview with Roger Martin can be seen here, in which we discuss a number of topics, including Bill Ackman, innovation, corporate responsibility, executive compensation, and how to pick out great companies. Martin is the co-author of Playing to Win, a new book focusing on strategy, written with former Procter & Gamble CEO A.G. Lafley.

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Brendan Byrnes: You know a thing or two about strategy, having helped turn around Procter & Gamble. I wanted to ask you about Bill Ackman and J.C. Penney. You wrote in a blog post recently that "Bill Ack