3 Companies With Great Online Storeshttp://www.fool.com/investing/general/2013/04/02/3-companies-with-great-online-stores.aspx Andrew Marder
April 2, 2013
Making money online requires more than just having a pretty face. Companies spend millions of dollars tracking customers and testing designs to make sure that visitors can find everything they're looking for -- plus some things they weren't. Good stores also convey the feeling of the physical store, giving customers a consistent shopping experience. An online store can boost a company's revenue like a rocket, if it's done right. While there are some obvious online dominators -- Amazon.com and eBay come to mind -- there are some other brands doing excellent things to help you part with your cash. Here are three of the best.
The site has done great things for the bottom line, as well. Nike has had double-digit e-commerce revenue growth for five years. Last quarter, the company increased online sales by 33%, and still it talks about doing more. In its recent conference call, CEO Mark Parker said, "There's a pretty big gap between where e-commerce is today and where we can take it. So we're driving more innovation into the shopping experience, elevating the level of service and expanding customization online." If Nike is doing well now, be on the lookout for amazing.
Sales from e-commerce grew 16% last quarter and 15% over the last fiscal year for Williams-Sonoma. The company has touted the introduction of faceted navigation -- for example, the ability to look at rugs by size, color, and fabric -- and believes that the expansion of that style will help drive further increases in online s