The Motley Fool Previous Page

Smartphone Buyers Say "Do Not Want!" to BlackBerry

Alex Planes
April 11, 2013

That's gotta hurt. A Raymond James poll, made public earlier today, lets BlackBerry (NASDAQ: BBRY) know in no uncertain terms that consumers want nothing to do with its products. More than 250 people replied to the poll, which asked about the features that might drive the purchase of a new smartphone -- with a twist: One answer allowed people to say they would never consider buying a certain brand. More than 71% of all responses had no interest in BlackBerry at all, compared to 31% for Google's Android phones and just 20% for Apple's (NASDAQ: AAPL) iPhones. This may be good news for Apple as much as it is bad news for BlackBerry, as the iPhone maker has often drawn polarizing responses from consumers. However, it's worth taking this survey with a grain of salt, as a statistically valid survey will inevitably have more than 1,000 responses -- not just 250.

This sentiment smackdown arrives on the heels of another survey, released two days ago by MKM Partners and Barron's, showing that 83% of American consumers weren't even aware of the launch of the BlackBerry 10 operating system (along with the Z10, a phone that has its fair share of domestic problems). This survey polled more than 1,500 people and had similar results to the Raymond James poll in terms of preference, findin