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Why Is Verizon Still Selling So Many Old iPhones?

Steve Symington
April 20, 2013

Without a doubt, Verizon (NYSE: VZ) shareholders have to be feeling pretty good about themselves right about now. On the heels of the company's strong quarterly earnings report last week, the stock has returned more than 22% so far this year when you include its beefy 4% dividend.

Meanwhile, smartphone and tablet extraordinaire Apple (NASDAQ: AAPL) has faced a deluge of negativity over the past several months, most recently closing out last week by setting three consecutive 52-week-lows. All told, Cupertino's year-to-date performance hasn't fared much better:

VZ Total Return Price Chart

VZ Total Return Price data by YCharts

Curiously enough, Verizon also just told us that 4 million of the 7.2 million smartphones it sold in the first quarter were Apple's iPhones, and facing competition from the likes of Samsung with its massively popular Galaxy series devices, to take home more than half of Big Red's total smartphone sales is no small feat.

Unfortunately for Apple, just half of those 4 million Apple devices Verizon sold were iPhone 5s, with the remaining half consisting of the older iPhone 4 and 4S models. Of course, that's consistent with last quarter's split, when many investors had thought (or hoped, rather) that the iPhone 5 was simply in short supply.

Yet here we are looking back at another 50/50 split in Q1, when Apple's fresh supply of iPhone 5s should have had no trouble keeping up with demand. So does this mean consumers are underwhelmed with Apple's latest offering?


That doesn't do much to reassure nervous Apple investors who are praying for a blowout quarter to turn things around.

Apple iPhone 5, Apple stock

Apple iPhone 5, Image Source: Apple

The silver lining
Then again, while this all seems to show that consumers aren't particularly compelled to pay up for the iPhone 5, the fact so many people want an iPhone at all -- new or old -- undoubtedly shows impressive interest in taking part in Apple's world-class software ecosystem. After all, when so many people we interact with on a daily basis already have Apple's products, network-effect-based applications such as iMessage and FaceTime start to look a whole lot more interesting.

Take me, for instance. A few months ago, I was just itching to get rid of my buggy old BlackBerry (NASDAQ: BBRY) Bold smartphone after nearly two years of frustration with its subpar ecosystem, slow download speeds, network outages, and botched software update pushes. While I knew BlackBerry had bigger and better plans going forward, the fact remained that I had little faith remaining in the company's products or infrastructure.

Tough to beat "free"
Meanwhile, I had bitterly watched nearly everyone else I knew zip around with a comparatively quick iPhone, with their enviable access to nearly every neat little app imaginable. As a result, when I had the chance to start a new two-year contract with Verizon in February, I promptly ordered my new iPhone 4.

For free.

Oh, and did I mention it was free?

You see, I'm one of the apparently large camp of folks who really doesn't care whether they have the latest and greatest tech available at any given time. Heck, I still drive around my wife's first car -- a '98 Cavalier with more than 200,000 miles on it. Does my 6-foot-4 frame look awkward getting out of that car? Sure. Do I care? Not really.

Similarly, I'm more than happy with my "old" iPhone, especially considering I've never known any other. And when the time comes to renew my contract in a couple of years, I'll gladly upgrade to whichever version of the iPhone 5 happens to be free at that time. 

So how,