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Netflix's $11.99 Plan Changes Everything

Rick Munarriz
April 23, 2013

Netflix (NASDAQ: NFLX) has steadfastly clung to its $7.99-a-month streaming plan since introducing the stand-alone offering in 2010, but don't expect that to always stay that way.

In discussing last night's blowout quarter, the leading video service operator revealed that it's getting ready to roll out a new plan -- priced at $11.99 a month -- that will allow more family members to be using a service at the same time.

The current plan offers two simultaneous connections. Netflix understands that immediate families use the service to watch different shows, and it doesn't have a problem with that. If parents want to watch House of Cards on their Web-tethered TV while their child catches Wallace & Gromit on his iPad, Netflix is cool with that. However,