The Motley Fool Previous Page

YouTube Needs to Be More Like Netflix, Less Like Pandora

Rick Munarriz
May 10, 2013

After a few false starts, YouTube is hoping to finally get it right when it comes to premium streaming.

Google's (NASDAQ: GOOG) video-sharing website launched a pilot program for premium channel subscriptions yesterday. Viewers can pay as little as $0.99 a month to subscribe to a particular channel.

No, this doesn't mean that YouTube is instituting a pay wall. The premium model will attract providers of specialized and polished content. The first wave of paid channels consists mostly of niche-specific programming by seasoned producers. We're talking National Geographic Kids, UFC, and It's not a vlogger invasion, at least not yet.

Google has been here