Is Yahoo! Stumbling With Tumblr?http://www.fool.com/investing/general/2013/05/21/is-yahoo-stumbling-with-tumblr.aspx Caroline Bennett
May 21, 2013
Wall Street still hasn't made up its mind about Marissa Mayer. The way the market sees it, Yahoo!'s (NASDAQ: YHOO) CEO could either save the company or simply delay an inevitable back-slide into tech obscurity. Mayer has been under the microscope since her July 2012 appointment, and with the $1 billion acquisition of blogging platform Tumblr, the attention is reaching a new intensity. Could this be a reputation-cementing move for Yahoo!, or is the company still a long way from turning back into a tech heavy-hitter?
Baby steps to big acquisitions
These moves may have also influenced some of the industry's reigning titans. A few weeks after the Summly deal, the great and powerful Google announced that it, too, would be purchasing a news summarization app, Wavii. Whether the company's Summly deal had a direct impact on this decision or not, Yahoo! acted before Google as opposed to following in its footsteps. This could be a promising sign for the company.
I'll Tumblr for ya