Ford's EcoBoost Backs up the Hypehttp://www.fool.com/investing/general/2013/06/07/fords-ecoboost-backs-up-the-hype.aspx Daniel Miller
June 7, 2013
It's become a daily occurrence in the comment section between General Motors (NYSE: GM) and Ford (NYSE: F) enthusiasts to argue whether the EcoBoost is merely talk and hype from marketing, or a legitimate upgrade in engine technology. If the engine has anything to say about it – and it does – Ford enthusiasts look to be correct after a recent announcement.
Two in a row
If you're drawing a blank regarding the turbo-charged, direct-injection, three-cylinder engine, you're not alone; it's not selling in the U.S. yet. Right now in Europe it's available in the Fiesta, B-MAX, Focus, C-MAX and soon to be in the Mondeo and EcoSport.
Soon it will be available in India and China in the EcoSport, and later this year here in the U.S. with the Fiesta. With the engine becoming available in more and more models, Ford will double the production of the engine starting later this summer.
Ford's tiny EcoBoost engine wasn't satisfied with just the "International Engine of the Year" award either. It's won at least three other awards, including a "Breakthrough Award" from Popular Mechanics magazine.
"With a technology as mature as the internal combustion engine, it's very rare to achieve a true breakthrough, but that is exactly what the team accomplished with this engine," said Joe Bakaj, Ford vice president, global powertrain, said in a statement. "You have to drive it to believe a small three-cylinder engine can deliver such performance and fuel economy."
Why it matters
"Who'd have believed it? A 1.0-litre engine that has it all, powerful, fuel efficient, clean and lightweight," said Peter Lyon, U.K. juror and freelance journalist. "This is a masterpiece."
It also matters to investors because the more publicity and credibility this brand of engine gets, the better for Ford's other popular vehicles. America's best-se