Google Triples YouTube Ad Revenue, Thanks to Applehttp://www.fool.com/investing/general/2013/06/11/google-triples-youtube-ad-revenue-thanks-to-apple.aspx Daniel Sparks
June 11, 2013
Editor's note: A previous version of this article misstated how much of Google's sales YouTube accounted for last quarter. The Fool regrets the error.
The YouTube app was gone. On Aug. 6, 2012, MacRumors was one of the first to notice that Google's (NASDAQ: GOOG) video-sharing app had been pulled from Apple's (NASDAQ: AAPL) iOS. This wasn't the first Google app to be ousted. Its sudden disappearance followed the banishment of Google Maps. This seemed to be the beginning of the end for Google on iOS.
Boy, were we wrong.
YouTube ads propel mind-boggling revenue growth
What's driving growth? As Bloomberg reported, "'The recent growth in usage follows Apple (AAPL)'s decision last year to drop YouTube as a core application in the iOS software for iPhones and iPads,' said Phil Farhi, director of product management at YouTube." Shortly, after Google launched a native YouTube app for the iPhone that supported ads, unlike the previously stocked version. The new app flourished, indicating a cause-and-effect relationship between Apple's decision to drop the app and YouTube's increased success on mobile.
A small piece of a bigger puzzle