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Will Zebra Technologies Earn or Burn?

Seth Jayson
June 12, 2013

Margins matter. The more Zebra Technologies (Nasdaq: ZBRA  ) keeps of each buck it earns in revenue, the more money it has to invest in growth, fund new strategic plans, or (gasp!) distribute to shareholders. Healthy margins often separate pretenders from the best stocks in the market. That's why we check up on margins at least once a quarter in this series. I'm looking for the absolute numbers, so I can compare them to current and potential competitors, and any trend that may tell me how strong Zebra Technologies's competitive position could be.

Here's the current margin snapshot for Zebra Technologies over the trailing 12 months: Gross margin is 49.0%, while operating margin is 16.8% and net margin is 11.8%.