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Here's How Vitacost.com May Be Failing You

http://www.fool.com/investing/general/2013/07/05/heres-how-vitacostcom-may-be-failing-you.aspx

Seth Jayson
July 5, 2013

Margins matter. The more Vitacost.com (Nasdaq: VITC  ) keeps of each buck it earns in revenue, the more money it has to invest in growth, fund new strategic plans, or (gasp!) distribute to shareholders. Healthy margins often separate pretenders from the best stocks in the market. That's why we check up on margins at least once a quarter in this series. I'm looking for the absolute numbers, so I can compare them to current and potential competitors, and any trend that may tell me how strong Vitacost.com's competitive position could be.

Here's the current margin snapshot for Vitacost.com over the trailin