Is Apple's Expected New Tech a Huge Risk?http://www.fool.com/investing/general/2013/09/01/is-apples-expected-new-tech-a-huge-risk.aspx Doug Ehrman
September 1, 2013
Anyone who's been paying attention to the chatter of late knows that Apple (NASDAQ: AAPL) is expected to roll out the next generation of iPhones on Sept. 10, and that the new iPhone 5S is expected to include fingerprint scanning technology. Apple acquired AthenTec in 2012, and the acquisition is expected to lead to the inclusion of a fingerprint security feature in the iconic iPhone home button in the next model. If that's true, I believe there are three significant concerns Apple shareholders should be watching in the early weeks after the new devices begin to be reviewed and make it into the consumers' hands: Does it work, does anyone care, and is it being copied?
Does it work?
I believe the bar is raised even further when we're talking about iPhone security. If the fingerprint scanner proves as temperamental as Siri -- the voice-activated digital assistant -- Apple could have a real problem. You can easily skip using Siri, or even Apple Maps, but if you become unable to access your phone at all, the technology has the potential to cause problems far beyond those Apple has ever seen. The logical belief is that Apple will find a way to let users reset their phones, should that happen; but if there's an easy workaround, then what kind of security does the technology really provide? I think it's admirable that Apple is reaching for progress, but the stakes seem to be very high.
Will anyone care?