Subaru’s Record-Breaking Forester Sales Are Making Toyota Happyhttp://www.fool.com/investing/general/2013/09/07/subarus-record-breaking-forester-sales-are-making.aspx Katie Spence
September 7, 2013
To say that Fuji Heavy Industries' (NASDAQOTH: FUJHY) Subaru is having a good year is like saying Mike Tyson is a good boxer -- it just doesn't do it justice. In fact, thanks to its Impreza and Forester, Subaru has seen record-breaking sales. And the streak is likely to continue -- which, in a surprising twist, is also great news for Toyota (NYSE: TM).
The allure of an affordable AWD vehicle
And that's not just my opinion of Subarus. U.S. News and World Report's "Best Cars" survey ranked the 2014 Subaru Forester at No. 3 for best small SUV under $30,000, while the 2013 Impreza came in at No. 7 for best affordable compact car -- a highly competitive segment. What's more, Kiplinger awarded the Forester a place in the "12 Best Cars With the Highest Resale Value, 2013," an award that measures a vehicles overall value and appeal. Clearly, Subaru has quite a bit going for it, and that's driving sales.
Money, money, money
Fuji Heavy has now raised its projected full-year net income forecast by 11 billion yen, or approximately $110.8 million. That's great news for investors.
Other factors to consider