Can Romeo & Juliet Save Netflix?http://www.fool.com/investing/general/2013/10/05/can-romeo-juliet-save-netflix.aspx Rick Munarriz
October 5, 2013
The Montagues and Capulets will be bickering again on the big screen as Relativity Media's Romeo & Juliet reboot hits movie theaters next weekend.
Once again, William Shakespeare's tale of two -- spoiler alert -- doomed lovers will be updated to modern times.
A niche audience will be tuning in, but Tom Hanks in Captain Phillips has this opening weekend pretty much in the bag. But Romeo & Juliet may very well be a sleeper hit, and Netflix (NASDAQ: NFLX) would be tickled to see that happen.
The leading video service struck a multiyear deal with Relativity in 2010, calling for the studio's major theatrically released films to be licensed exclusively to Netflix streaming subscribers during the "pay TV window" that shortly follows a movie's theatrical release. Instead of HBO or Showtime, Romeo & Juliet is going to be available only through Netflix.
Relativity isn't always a hit factory. The studio's next film to hit Netflix's digital catalog is Movie 43. The star-studded montage of short clips in the vein of Ken