Hot New Virgin Dance Video Attracts Fliers, Oglershttp://www.fool.com/investing/general/2013/11/04/hot-new-virgin-dance-video-attracts-fliers-oglers.aspx Tim Beyers
November 4, 2013
If marketing matters -- and history says it does -- then privately held Virgin America just hit low-fare rivals JetBlue Airways (NASDAQ: JBLU) and Southwest Airlines (NYSE: LUV) where it hurts.
Late last week, Virgin posted to YouTube a new in-flight safety video that's since gone viral. More than 4.2 million have watched the company's "safety dance" as of this writing. Don't join them unless you want to be even more disappointed the next time you strap in to fly another carrier.
Which is exactly how Virgin wants it, naturally.
But does selling fun really amount to a competitive advantage? Since Virgin is private, there's no way to measure its revenue or traffic. But if Adobe is right and social buzz is an important indicator of consumer interest, then Virgin may indeed be gaining altitude on its larger rivals.