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The Real Reason SodaStream Stock Crashed. Should Investors Run Away?

http://www.fool.com/investing/general/2014/01/19/the-real-reason-sodastream-stock-crashed-should-in.aspx

Blake Bos
January 19, 2014

Shares of SodaStream (NASDAQ: SODA) are now down around 50% from their 52-week high, after the company issued updated guidance that sent shares down more than 20% in one day. So for old and new investors alike, both are sitting on large losses when the overall market is up. These large losses can often lead to emotional decisions and make for some disastrous investing results. So why have shares suddenly fallen off a cliff, and will they ever climb back to previous highs?  

Understanding Mr. Market's madness
Being able to comprehend the reasons behind a sell-off can be very advantageous to investors and aids in making better decisions. When we look at SodaStream's recent implosion