Apple Inc. Makes Big Gains in Market Share in the U.S.http://www.fool.com/investing/general/2014/01/20/apple-inc-makes-big-gains-in-market-share-in-the-u.aspx Daniel Sparks
January 20, 2014
As its largest market, the U.S. is key to Apple's (NASDAQ: AAPL) success. Fortunately, Apple's doing incredibly well in its home market. Sure, Samsung may be gaining market share among smartphone manufacturers in the U.S., but not as fast as Apple, according to a new report from NPD.
Apple's soaring U.S. market share
NPD isn't the only study to paint such an optimistic picture of the iPhone in the U.S. ComScore estimated in December that Apple had a 40.6% share of the installed base of smartphones in the U.S., while Samsung came in second at 24.1%.
The news that Apple is doing well in the U.S. shouldn't come as a surprise. Two separate reputable studies project Apple to gain market share in the U.S. over the coming years.
In April 2013, Yankee Group's Carl Howe projected that Apple will continue to gain market share in the U.S., with its platform eventually even surpassing Android. He cited the iPhone's impressive retention as one of the driving forces in his Markov projection. He explained Apple's potential eloquently:
In another estimate, Asymco's Horace Dediu recently projected that Apple's installed base could grow as large as 68% of Americans (aged 13 and older) by 2017.
The global picture