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Why 3-D Printing Stocks Crashed at the Outset of 2014

Steve Heller
January 30, 2014

Between guidance revisions, a downgrade, and a bearish attack by Citron Research, Stratasys (NASDAQ: SSYS), 3D Systems (NYSE: DDD), and ExOne (NASDAQ: XONE) have been off to a sluggish start in 2014.

DDD Chart

DDD data by YCharts

Starting off on the wrong foot
Things started to get rough when Stratasys released its 2014 full-year guidance, which fell short of analyst expectations. The company expects to earn between $2.15 and $2.25 per share in 2014, below the analyst consensus of $2.33. The news sent shares down as much as 12%, though they have recovered some thanks to a recent upgrade by Credit Suisse.

Peeling back the layers, it becomes evident that Stratasys is more focused on growing its business over the long term than it is concerned with short-term profitability. In the coming year, Stratasys plans on increasing its R&D investments to develop new products and will significantly build out its manufacturing capacity in anticipation of future demand. Both of these are healthy signs of things to come and show that management has the right priorities for the business.

The second shoe to drop
The following day, ExOne decided to drop another bomb on 3-D printing stocks by lowering its 2013 full-year revenue guidance. When a company lowers revenue guidance, it can often spark concerns about structural issues affecting the business. Judging by the nearly 20% decline in the stock's price when you account for after hour activity, it's clear that investors were pretty spooked by the news.

However, five of ExOne's printer sales that were expected to close in 2013 have been pushed into 2014, indicating that timing -- not a loss of sales -- was the biggest contributing factor to the guidance revision. On a brighter note, ExOne plans on quadrupling its manufacturing capacity, a telltale sign that the long-term fundamentals likely remain intact. In other words, investors likely overreacted to the news here.

Souring on 3D Systems
Last week, Citron Research published its second bearish report on 3D Systems in less than a year, sending shares lower on the release. Citron placed an "immediate" price target of $56 on shares, and said it believes the stock will be "much lower" over the long term. Among other things, Citron called out 3D Systems' pace of acquisitions as being unsustainable, its "questionable" organic growth revenue rate," its consumer product line being poorly received, its metal printing business being minuscule in relative size, generally poor employee morale, and resources being stretched too thin.

While many of the accusations in the report could potentially threaten the long-term-investment thesis, some of the report's assertions were based on dated and potentially misleading informa