Keurig's Coke Deal Could Be Good for SodaStreamhttp://www.fool.com/investing/general/2014/02/06/keurigs-coke-deal-could-be-good-for-sodastream.aspx Rick Munarriz
February 6, 2014
SodaStream (NASDAQ: SODA) is getting slammed.
The company behind the namesake machine that makes carbonated beverages hit a new 52-week low on Monday, and then came news Wednesday night that Coca-Cola (NYSE: KO) had agreed to provide brand flavors for Green Mountain Coffee Roasters' (NASDAQ: GMCR) forthcoming Keurig Cold platform.
SodaStream may finally get some legit competition, and that's naturally spooking the market.
However, this could be a positive development. The market doesn't necessarily see it that way, but let's go over a few ways in which this could be just what SodaStream needs.