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‘The 100’ Has a Solid Ratings Debut: How it Impacts The CW

Brett Gold
March 24, 2014

Last year, The CW, a subsidiary of CBS (NYSE: CBS), picked up five drama series and spread its premieres out over the 2013-2014 season. With three premiering in the fall and two in the spring, the move gave the network a few chances to adjust its schedule along the way. The last of those five dramas recently premiered, and based on the numbers, could affect how the network maps out its fall lineup.

Ratings debut


The 100 was by far the rookie series with the most cross-over appeal and it eventually became an ace in the hole for The CW. The teen drama takes place in a time when the Earth has become uninhabitable and society has shifted to a less than ideal space station complex. Now after being displaced, 100 juvenile delinquents are sent home to see if the planet has become hospitable again, but they find they aren't alone.

It's a great premise and audiences were seemingly impressed as it earned the most preview viewers of any of The CW's rookie show this year. 2.7 million viewers (which is a lot by CW standards) tuned in with 900,000 coming from the key 18-49 demographic. Paired with The CW hit Arrow, the series slightly built on its lead-in and while it is still very early, has positioned itself to be one to watch.

Rookie odds


So what does this mean for The CW? Well, it means that pending a big dip in viewers next week, three of the net's five rookies have a good chance at seeing sophomore runs. Earlier this year, the network renewed freshman hits The Originals and Reigns, but left The Tomorrow People in limbo as executives awaited returns on The 100 and fellow 2014 holdover Star-Crossed.