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Warren Buffett's Plan to Help More People Save Money

Matt Koppenheffer and Rex Moore
May 17, 2014

Most people have heard GEICO, its talking gecko, and it's ability to save drivers money on car insurance. But fewer people realize this company is owned and controlled by Warren Buffett's Berkshire Hathaway (NYSE: BRK-B)(NYSE: BRK-A). Warren Buffett recently said "GEICO's cost advantage is the factor that has enabled the company to gobble up market share year after year."

GEICO aims to pass those savings onto customers, and in recent years, the company has been able to acquire customers at a faster rate than its competitors.

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