How Google Makes Money From YouTubehttp://www.fool.com/investing/high-growth/2009/07/21/how-google-makes-money-from-youtube.aspx Anders Bylund
July 21, 2009
Myths? We don't need no stinkin' myths!
All of that makes intuitive sense, of course. The average YouTube user can only upload clips no more than10 minutes long, mostly of cute babies and crazy teenage stunts. What advertiser wants their name attached to some grainy three-minute clip that has nothing to do with their product? And the minority of YouTube videos that don't fall into that category are copyright-breaking rips from TV shows, unauthorized music videos, and other non-commercial abominations. Right?
Not so fast, amigo
Premium partners also get to break those limiting 10-minute and 2-gigabyte upload restrictions, so there are plenty of full-length movies to peruse. Most may be indie flicks, but big-time names like Lions Gate Entertainment (NYSE: LGF ) , PBS, and Time Warner (NYSE: TWX ) subsidiary HBO all post two-hour films to YouTube.
There will be blood