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Fox's Mobile Marketing

Steven Mallas
November 17, 2004

It wasn't long ago that I wrote about my reticence toward cell phones in an article on Electronics Boutique (Nasdaq: ELBO  ) and its involvement in the mobile gaming industry. I find myself yet again composing a piece about the leveraging of this telecommunication platform by a major company, this time for purposes of marketing a television property.

Fox (NYSE: FOX  ) has had good luck with its series <