The Market-Beating Secret Buffett and Lynch Won't Tell Youhttp://www.fool.com/investing/value/2010/08/19/the-market-beating-secret-buffett-and-lynch-wont-t.aspx Anand Chokkavelu, CFA
August 19, 2010
Hall of Fame investors Warren Buffett and Peter Lynch aren't stingy in sharing the secrets to their success.
By success, I mean mind-blowing, market-thrashing returns in the stock market.
Buffett has generated 20% annual returns over decades in his Berkshire Hathaway (NYSE: BRK-A ) (NYSE: BRK-B ) holding company. Over a shorter period of time from 1977 to 1990, Lynch led Fidelity's Magellan Fund to returns of almost 30% a year!
Since both have been generous enough to explain why they've succeeded where others have failed, we mere mortals have access to a lot of good insights. In fact, I detailed Buffett's top 10 investing secrets here, and I explained Lynch's eight steps to beating the market here.
But what frequently gets lost in all this is the key secret of their success -- the secret Buffett and Lynch are loath to divulge.
What we wrongly think
He shuns new-fangled technology stocks in favor of old-timey brands he's grown up with such as Coca-Cola, The Washington Post, and American Express. He eats more hamburgers than Ronald McDonald and polishes them off with Cherry Cokes. He runs his company with his best buddy, Charlie Munger. Each day, he sits in his office in Omaha, Neb., far from the distractions of Wall Street, and reads his annual reports. He makes investing sound like the simplest thing in the world, spouting his version of "buy low/sell high" -- "Be fearful when others are greedy. Be greedy when others are fearful."
Meanwhile, Lynch is painted as the "buy what you know" guy based on advice he gives in his two best-selling investment books. Eating a McDonald's hamburger? Buy its stock. Is there one store at the mall that's got tons of foot traffic? Buy shares!
But that's far too simple
When asked what the most underrated part of Buffett's success is, his official biographer Alice Schroeder answered:
Her book, The Snowball, shows exactly how hard he works and how laser-focused he is. There's a price for his commitment. He's the kind of guy who leaves dinner parties at his house to read up on his latest potential investment. The kind of guy who hears but doesn't really listen to small talk. The kind of guy who's so specialized in his field of knowledge that, like a disheveled professor, he relies on others to function in the real world.
Lynch retired at 46. This isn't because he's lazy. It's the opposite. To achieve his returns, he had to work excruciatingly hard. He retired because he knew that he wasn't capable of giving his family the attention he wanted to give them as long as he kept running the Magellan Fund.
This is hard work
Example No. 1: Big-time dividend yields
The allure of these companies is that their stock prices can do absolutely nothing and still double as investments if the dividends hold up for a few years. Of course, the question you need to answer is: "Will th