Fool.com: Starbucks' New Wavelength [Special] May 11, 2004http://www.fool.com/specials/2004/05/11/foolcom-starbucks-new-wavelength-special.aspx David Gardner and Tom Gardner
May 11, 2004
TMF: Howard, you are experimenting with allowing customers to burn their own music CDs in-store. How did you arrive at this idea and what might it say about where Starbucks is going?
Schultz: We are very, very excited about the evolution of the Starbucks experience and specifically what has happened over the last couple of years with music. With [Hewlett-Packard
What I think in terms of your question, we want to leverage and enhance the experience our customers are having in our stores. We want to surprise and delight them, but at the same time, we do not want to do anything that would dilute the integrity of the coffee experience. What we have learned over the years is our customers that come to Starbucks see it in many ways as an oasis to get away from all the noise, and we have to preserve that experience.
TMF: And you have used the phrase "experience" a lot now. The evolutio