eMeringue Bull's Pen
by Rick Munarriz (TMF Edible)
It's finally here! Sweetness -- online. I know I'm not the only one who has
been anxiously awaiting the day when eMeringue would go public. It is the last
of the great Internet business models, and anything shy of the stratosphere in
share price action today would be a shocker to Wall Street.
If I sound a bit emotional today it's because, gosh darn it, I love eMeringue!
I think back to my youth when my mother would be slaving away in the kitchen.
Dinner seemed ready but dessert had her breaking a sweat. The pie and lemon
filling were sitting listless and lonely on the counter as she was beating
sugar and egg whites into a frenzy.
"Mom," I asked, "Can I help you?"
"Nobody can help me," she said as salty tears dove into her makeshift
Nobody? How about Larry McCloskey, mom? eMeringue's visionary CEO is Willy
Wonka incarnate. His story is as inspiring as it is amazing. From the moment
he inherited that Idaho chicken farm he did things his way. The Meringue Man
Today we see the dawning of a new empire where equity success goes hand in
hand with the feel good fuzzies of knowing you can profit by buying into a
company that not only peddles convenience -- it guarantees seven day delivery
of that convenience!
Right now eMeringue has a huge head start over the competition. Other major
online retailers have announced that they won't be entering the meringue
business for at least another three years. Three years! That's an eternity in
e-tail. It will give eMeringue enough time to build up the barrier to entry so
high that the mighty will buckle under, possibly moving into pie crusts and
trying to work their way up
Yet even if another dessert domain attempted to rip-off eMeringue's success,
those are some greased coattails that eMeringue is wearing. The clones would
slip right off. Why? Quality. McCloskey has a special family recipe that has
been handed down for generations. He uses sugar and a top-secret ingredient
that makes the delicious confection irresistible.
The financials may not look too sharp today, but doesn't tomorrow belong to
eMeringue? When was the last time you mail-ordered meringue? It's probably
been awhile, right? Now, don't you think it's possible that with eMeringue out
there you are bound to place an order for some of the tasty pre-made puff in
the not too distant future? Heck, you might want to go
there right now. That is growth. That