eMeringue Bull's Rebuttal
by Rick Munarriz (TMF Edible)
This is so typical of my buddy Mack. Maybe it's envy. Maybe he picked fights
with Bill Gates in grade school and now he resents anyone and everyone who is
on the cusp of wealth and greatness.
Fools, the lesson here is simple. Let's leave Mack whining in the lobby as we
board the elevator going up. Those who never build up the courage to call the
elevator in the first place are bound to spend the rest of their lives crying
salty tears at sea level. His bearish case is just too misguided to take
seriously. He begins by accusing the company of making motor oil meringue.
Even Upton Sinclair would turn in his grave at such frivolity.
What gets me is that he calls eMeringue a "substandard" company. On what
basis? Let's make one thing clear, eMeringue has a much larger target market
than an online bookseller like Amazon.com ever will. Face it, there will
always be illiteracy. However, hunger is universal.
Is eMeringue going public to cash in on the Internet frenzy as my fellow Fool
suggests? Sure. What's wrong with that? I would much rather have a chance at
owning the company today before the rest of the world grows to long
eMeringue's prospects. Today is the ground floor. Enjoy terra firma, Mack.
I'll let you know how the view turns out from up here.
Right now you're thinking, sure, we all love lemon meringue pies, but where
will the company go from here? I'm not sure about the ingredients in
shepherd's pie or humble pie, but I imagine that a meringue topping would go
well with either one. I'll let McCloskey's great marketing mind figure out the
finer details. He hasn't been wrong yet, has he?
Faith in management. I'm sure you don't see that every day. So let Mack bicker
over the ticker symbol or something as petty as advertising costs, my money is
on the McCloskey elevator -- going up.