Tom Gardner on Big Company Mistakes
Tom's Final Thoughts

The purpose of these short articles has been to shed light on how growing companies flounder, and what they do about it. There isn't a publicly owned company in the world that hasn't stumbled. General Electric, American Express, Disney, Nokia, Johnson & Johnson, America Online -- name the company, it's fallen down. And when our companies fall, we have to figure out why. Then we have to decide whether or not they'll 1) get to their feet again and 2) run at speeds that help them beat the market going forward. Some will; some won't. I hope these articles help you begin asking questions of some of the most popular companies in the world, and about any companies that you own.

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     Tom Gardner on Big Company Mistakes
    Introduction
    Nokia
    Lucent
    Microsoft
    Amazon.com
    Starbucks
    Nike
    Gap
    Gillette
    Coca-Cola
    Tom's Final Thoughts
    Share Your Opinion



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